Digital Marketing Specialist

Job Description

A Digital Marketing Specialist is responsible for driving brand awareness and lead generation through various digital channels. Their tasks include:

1. Market Research:
   • Identifying the company’s target audience.
   • Understanding customer preferences and behavior.
2. Campaign Planning and Execution:
   • Establishing advertising budgets for different digital platforms.
   • Creating and executing digital marketing campaigns.
   • Monitoring campaign success and reporting results to business leadership.
3. Content Creation:
   • Developing written or graphic content for digital channels.
   • Contributing to blogs or articles related to the business.
4. Social Media Management:
   • Handling social interactions and campaigns.
   • Implementing best practices for social media marketing across different platforms.
5. Data Analysis and Reporting:
   • Performing keyword research and web statistics reporting.
   • Tracking marketing metrics to measure success

Skills Requirements

1. Analytical Skills:
   • Understand data, metrics, and key performance indicators (KPIs).
   • Analyze campaign performance and make data-driven decisions.
2. Strategic Thinking:
   • Develop effective marketing strategies aligned with business goals.
   • Adapt to changes in the market and consumer behavior.
3. Content Creation and Copywriting:
   • Craft compelling content for websites, social media, and email campaigns.
   • Write persuasive copy that resonates with the target audience.
4. Social Media Management:
   • Manage social media platforms, engage with followers, and create relevant content.
   • Understand social media algorithms and trends.
5. Search Engine Optimization (SEO):
   • Optimize website content to improve organic search rankings.
   • Stay updated on SEO best practices and algorithm changes.
6. Pay-Per-Click (PPC) Advertising:
   • Create and manage paid advertising campaigns (e.g., Google Ads, Facebook Ads).
   • Optimize ad spend and monitor performance.
7. Email Marketing:
   • Design effective email campaigns.
   • Segment audiences and personalize content.
8. Conversion Rate Optimization (CRO):
   • Improve website conversion rates through A/B testing and user experience enhancements.
9. Data Visualization:
   • Present data in a visually appealing and understandable manner.
   • Use tools like Google Data Studio or Tableau.
10. Project Management:
    • Coordinate marketing projects, timelines, and resources.
    • Ensure smooth execution of campaigns.
11. Continuous Learning:
    • Stay updated on industry trends, tools, and technologies.
    • Attend webinars, workshops, and read relevant blogs.
12. Communication and Collaboration:
    • Work effectively with cross-functional teams.
    • Communicate marketing strategies clearly.
13. Adaptability:
    • The digital landscape evolves rapidly. Be open to change and learn new skills.

Work Location

• Work-from-Home
• Timings – 11am – 5pm IST – Flexible, if needed
• 6 days a week work.
• On need basis, candidate should be ready to come to office location near Budigere, Bengaluru.

Additional Requirements:

• Should personally possess latest laptop or desktop
• Proven projects as a Digital marketer.

Previous experience as a Digital Marketer or in a similar position will be considered an advantage.